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The Pennant Blog

We’re a team of creative technologists who believe
in the importance and power of performing artists.
The Innovation Imperative: Public Media’s Crisis is the Opportunity of a Lifetime Public Media

The Innovation Imperative: Public Media’s Crisis is the Opportunity of a Lifetime

As a member of the Board of Trustees of Minnesota Public Radio and American Public…
Jeff Lin
Jeff LinAugust 15, 2025
Beyond the Bottom Line: Why Patron Engagement is the Lifeblood of Performing Arts Organizations Fan Culture & Community BuildingPerforming Arts

Beyond the Bottom Line: Why Patron Engagement is the Lifeblood of Performing Arts Organizations

Performing Arts organizations are constantly balancing mission with revenue demands. While direct fundraising commands immediate…
Jeff Lin
Jeff LinJuly 22, 2025
Creating Moments That Drive Subscriptions Strategic Marketing & Growth

Creating Moments That Drive Subscriptions

Welcome to part three of our Spotlight on Growth Series! Today, we're exploring how creating…
Amanda Zweerink
Amanda ZweerinkJune 3, 2025
Social Media Strategies for Channel Growth Fan Culture & Community BuildingSocial Media StrategyStrategic Marketing & Growth

Social Media Strategies for Channel Growth

Welcome to the second installment in our Spotlight on Growth series! As lovers of fandom…
Amanda Zweerink
Amanda ZweerinkMay 28, 2025
Future Dreaming: Inside the 2025 Minneapolis Music Summit Industry Trends & Insights

Future Dreaming: Inside the 2025 Minneapolis Music Summit

Minneapolis has always punched above its weight musically—from Prince’s purple reign and our storied First…
Jeff Lin
Jeff LinMay 23, 2025
Integrate, Integrate, Integrate: Making Your Channel an Extension of Your Brand Artist Empowerment & MonetizationStrategic Marketing & Growth

Integrate, Integrate, Integrate: Making Your Channel an Extension of Your Brand

Welcome to our "Spotlight on Growth" series, featuring actionable tips for performing arts organizations looking…
Amanda Zweerink
Amanda ZweerinkMay 19, 2025
Learning How To Boost Your Subscription Channel Artist Empowerment & MonetizationStrategic Marketing & Growth

Learning How To Boost Your Subscription Channel

Are you a performing arts organization struggling to grow your digital audience? You're not alone.…
Amanda Zweerink
Amanda ZweerinkMay 16, 2025
Embracing Digital Innovation in Challenging Times Artist Empowerment & Monetization

Embracing Digital Innovation in Challenging Times

The stage lights dim, the curtain falls, and another beautiful performance comes to an end.…
Amanda Zweerink
Amanda ZweerinkMay 7, 2025
Empowering Artists in the Fourth Phase of the Music Industry Artist Empowerment & Monetization

Empowering Artists in the Fourth Phase of the Music Industry

Introduction As a tech entrepreneur who's always been passionate about music and the arts, I…
Jeff Lin
Jeff LinDecember 9, 2024
Turning Social Media Followers into Subscribers Social Media Strategy

Turning Social Media Followers into Subscribers

Social media metrics can be deceiving. Sure, it feels great to watch those likes and…
James Calubayan
James CalubayanNovember 12, 2024
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Popular Posts

  • Why Direct Fan Engagement is Crucial for Artists November 1, 2024
  • Monetizing Your Art: Beyond Traditional Revenue Streams November 8, 2024
  • Turning Social Media Followers into Subscribers November 12, 2024
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