Are you a performing arts organization struggling to grow your digital audience? You’re not alone. At Pennant, we work with theaters, dance companies, orchestras, and indie media creators who create amazing content but face a common challenge: connecting their subscription channels with the superfans who will subscribe, engage, and support their work.
That’s why we’re launching the Spotlight on Growth series – a five-part blog series designed specifically for performing arts professionals looking to transform their biggest fans into dedicated digital members.
What to Expect
Over the next five weeks, we’ll share proven strategies for performing arts subscription growth, video content marketing, and digital audience development. Our goal is to give you actionable tactics you can implement immediately, without huge budgets or monopolizing your small team’s time:
- Integrate, Integrate, Integrate: Making your subscription channel an extension of your brand across all touchpoints
- From Scrolling to Subscribing: Social media strategies that convert followers into members
- Appointment Viewing in an On-Demand World: Creating special events that drive subscription growth
- Your Best Advocates: Turning current subscribers into powerful channel ambassadors
- Beyond the Numbers: Authentic marketing and meaningful metrics for sustainable channel growth
Why This Matters Now
As performing arts organizations navigate funding challenges, digital subscription revenue provides a vital foundation for sustainability. Your Pennant channel isn’t just another marketing platform—it’s a direct connection to your most passionate supporters and a consistent revenue stream that grows alongside your artistic work.
Whether you’re a well-established performing arts institution or an emerging independent creator, this series will meet you where you are with practical guidance for your digital membership strategy.
Continue to Part 1 of the Spotlight on Growth series: Integrate, Integrate, Integrate
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